water supply (the rise and fall of jack & jill inc.)

jack and jill wanted to be good little entrepreneurs
so they went up the hill to sell a pail of water
but no coin was made ’cos no one wanted to climb
that big ass hill in the summer to buy water with a metallic aftertaste
that hadn’t been chilled or bottled or had a wedge of lime affixed to
so jack and jill came grumbling back down
and died in a cardboard hovel from dehydration and harsh market realities

by TONY SINGLE
© All rights reserved 2016

90 thoughts on “water supply (the rise and fall of jack & jill inc.)

  1. With the right promotion of their business idea, they both could have made a fortune. But just by relying on the value of their product, they could not compete with the cheap soft drinks sold down in the valey.

    Liked by 3 people

    • I was a Jack Davis guy, but admired Sergio for the amount of detail in such small spaces. Most of my reading was in the 1960s; they were all amazing!

      Liked by 2 people

    • Jack Davis was pretty cool actually, so I can understand why he would have been your favourite. Most of my reading was in the 80s, probably a bit past Mad Magazine’s golden age, I’d reckon. 🙂

      Liked by 2 people

    • I would agree, but to be fair, it’s been said of MAD that everyone reckons the era they started reading was it’s golden age.
      The early MAD writers predicted this, when in #2 they ‘published’ a letter from ‘a reader’ complaining that MAD had lost its edge.
      A great institution though.

      Liked by 3 people

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